I like how the next article I’m about to show you tells about the importance of content. It says that every one of us wants more traffic and they focus too much on the conversion process without considering very much the visitors and the niche’s relevance.
This is how you build a low-quality websites with low revenue. “Yeah just make sure that those affiliate links are there and let’s create some content with backlinks and spread it on the web to get some traffic.” NO! This is why Google updates its algorithms! This is why Google hates those sites and penalizes them!
Every SEO has heard these four words: “I need more traffic!”
It seems that websites are becoming less focused on top-of-funnel content (general informational and educational materials) and more focused on bottom-of-funnel lead generation offers. In my opinion, this is a short-sighted strategy, and one that will not drive a high volume of qualified traffic. Successful SEO programs require website content designed to reach prospects across the entire buy cycle.
When bringing up the idea of having more informational content on a website to better support the SEO program, I often hear:
- We won’t be able to rank for these general topics and high-volume keywords.
- This traffic won’t convert.
It seems the fear of “not ranking” trumps the “let’s give it a shot” mentality. This way of thinking can crush SEOs’ creativity and limit your results. By developing top-of-funnel content and providing helpful, educational information, you will be able to…Read more…
Let me give you an example. There is a reason why PBN’s are considered “Gray-Hat” and not “Black-Hat” because as long as you offer great content, I mean, It doesn’t have to be great! It just have’s to be useful, to give a hint, an idea something from your mind but as long as you’re offering value to the visitor there’s no problem with it.
When Google does a manual review the first things that they ask are “Does this site offer value? It was built poorly?” if they look at it and see a nice looking site with nice ordered content that ha’s a point they see no problem. If it’s a NO! Then they start looking for footprints and trust me they will find them.
You can always pick a book from your library and get to know that niche a bit, 1 book, that’s all it takes to know more than 80% of your visitors in order to offer them something they don’t know, in other words, value! Don’t just use an article spinner to steal some article that was already stolen from somebody else who stole it.
We all remember that at first our mentors told us “Choose something that you are passionate about or you would like to learn”. There’s a reason for that, by following this and combining today’s principle we can build a niche site that earns $5000, have a great community that we have a bond with and enjoys working and improving our site.
It’s a lot better and easier! Then having 10 niche sites with a cumulated sum of $5000
Content marketing success starts with knowing how to find your target audience.
After all, how can you begin creating content before you know who your audience is?
Good content marketing takes time. A lot of it. You can’t afford to waste that time with content that isn’t perfectly focused on your target market. You need to find who your people are. But how?
That’s exactly what this post will cover.
By the time you’re done reading, you’ll understand:
- How to define your target audience and understand your target market to create a clear picture of exactly who you are (and aren’t) writing for.
- Pick up tips, tactics, and strategies for gathering audience data.
- Use your improved knowledge of your audience to create content that connects with their needs and interests.
As you can see, number 3 says, “Increase conversions”, but the article doesn’t tell you how to increase your conversion, it only tells you how to create content that “connects”, conversions will come naturally as a byproduct! offering value to your audience. This is very important and they know that.
So What I’m suggesting is to draw your attention towards your content and away from your balance for a while and ask yourself how can I increase its content value? get rid of that feeling on your site that says “I want to make a sale” and direct it towards “I have something interesting to share”, get knowledgeable about your niche or outsource the content from somebody else that’s interested in it.